Video Editing Tips to Help Your Production Shine

While a director will take far more video footage than will be used in the final product, editing is about finding the perfect shots for each scene as well as adding to the shots, rather than taking stuff away.

Capture Enough Footage
When you begin to edit video, you want to create a flow that works, create emotion in the viewer, and entertain on some level. If you plan on producing the video footage that you will later use in video editing, and it’s a good idea to film while keeping the editing process in mind. This means taking various shots of the same scene from different angles, using wide shots, and even panning. This will give you plenty of video to work with once you’re in the studio editing. The last thing any video editor wants is to realize, once they are working on the editing process, that they simply don’t have enough footage to create an ideal finished product.

Cut Out the Needless Shots/Scenes
If you have done your job as a director, then you will have more footage that you could possibly use. This means that when you are video editing, you’ll need to cut out a great deal of footage. Sometimes there will be scenes or shots that, at the time of filming, might have been considered ideal. However, when you get in the suite to edit, you realize that the shot does not add to the story you’re trying to tell and can actually become a burden to it. Be willing to cut out anything no matter how much you like the scene when you are filming.

Keep the Story in Mind
Whether you are producing a full-length movie, a short film, or a five-minute seminar to post online, you have a story to tell. When it comes to video editing, it is vital that you keep that story in mind. Anything that does not add to the story needs to be left out of the video itself. You may think that a scene was shot extremely well, acted perfectly, and the lighting was ideal, but if that scene does not help move the story forward, it is considered clutter and needs to remain out of the final product.

There are a number of other video editing tips that can help you become a more effective video editor, but these are some of the most important and basic video editing tips that you can use right now.

The Secret Tool For Editing The Perfect Wedding Video

If your wedding video consists only of raw footage shot by friends and relatives because your budget had no room for professional videography services, don’t despair. You can still have a beautifully edited video by doing it yourself or hiring a video editor.

In either case you can save substantial time and money by first organizing the footage yourself with the help of a secret tool called “logging.” Logging is a process whereby you review/playback the footage and write down or “log” the starting and stopping times, per the time code, of your preferred shots.

You can make your own log sheets simply by taking blank pieces of paper (8 1/2 x 11) and drawing grids containing rows and columns. At the top of the page you can have rows and columns in which you insert basic information about the program you are editing.

For example, you will want rows for the name of the wedding, the date, the name of the cameraperson, and the videotape cassette number. This is important if the footage comes from more than one camera that used more than one tape. This way you will know who shot the footage and which videotape cassette your are logging. Don’t forget to have a place where you can number your log sheets (e.g. Page ___ of ___). This helps to keep you from getting lost when you have multiple log sheets/pages.

Now add about twenty-five rows, divided into four columns. Head the columns as follows: “Action” “Start” “Stop” “Comments”.

As you play back the tapes, write down the specific action you are viewing (e.g., “entrance of first bridesmaid,” or “mother of bride being escorted to seat,” etc.) Write down the time code when the action starts and then write down the time code when the action stops.

Most newer digital cameras place an automatic time code on your footage. (The time code isn’t really “on” your footage, but is a part of the playback display.)

However, if you’re using VHS or another analog format, before viewing the footage, be sure to reset the video player’s counter to 00:00:00 for each tape before you begin logging.

You will also rate or “comment” on each one of your log entries according to its suitability (e.g., “don’t use,” “must use,” “so-so,” “really bad”), or any other notes that you wish to remember about a particular shot.

Once the logging is complete, and you have selected all the shots you want to use, you will have a blueprint for editing the video. This “blueprint” will have the added benefit of substantially reducing the time you or an editor spends in the editing suite. Since most professional editors charge by the hour, this can result in significant cost savings.

Video editing is the process of building a video program, shot by shot, by electronically cutting and splicing the raw footage, in order to tell a story in the most seamless, compelling and entertaining way. Editing allows you to keep the good and dump the bad, thereby creating a finished product that is more than the sum of its parts.

Picture the footage as a very long chain. The footage, like a chain, is made up of individual shots or “links”. You select and assemble the shots or “links” together to tell your story.

Video editing is a very creative and exhilarating process. However, you might want to resist the temptation to channel Steven Spielberg, by getting carried away with effects like too much slow motion, or using every wipe and dissolve in you editing program’s arsenal. Remember… this is about the bride and groom and not about you and your burgeoning editing talents.

Whether you decide to edit the footage yourself or hire a professional editor, using the secret tool, “logging” will put you well on your way toward having a beautifully edited wedding video that you will treasure forever.

Recording an Effective Video for Your Website – 7 Steps to Creating Your Message

You’ve set up your webcam, the recording software and your video hosting service. Now, you’re ready to start recording your own video. But what do you say and how do you say it? What is it that your customers are really looking for? Here are 7 tips to help you get started with your unique message and video marketing online.

Be comfortable and relaxed. This is the unique part of having a web camera at your disposable. You can make as many recordings as you like, take your time and submit the best ones. Sit or stand with good posture. Avoid slouching, fidgeting, big gestures and speaking too fast – unless it’s a clever part of your message! And if you mess up, it’s okay – no one is looking over your shoulder. You can just re-start the recording process and make as many recordings as you need to. Don’t worry about getting everything in one take. Your video editor or editing software can combine shorter pieces to make an interesting finished video.

Be prepared. Get comfortable with your answers in advance and phrase them the way you like. Think about all the frequently asked questions that come to you every week. I’m sure you’re constantly answering some of the same questions over and over again. FAQ’s are a good place to start, because it’s probably what more people are wanting to know about.

Be focused. Phrase up the question, mentally prepare yourself with the answer and push the record button. Don’t ramble – stay on point with your topic. Avoid reading from a script – you are establishing yourself as the expert, talk about what you already know. Organize a clear message that includes tips or steps that will inform and interest your viewer – the last thing your customer wants to see is a sales pitch. Look directly at the camera and maintain eye contact.

Be the expert. When the customer is searching online for a professional, they care about your education and your background – but, more often than not, they’re looking for a specific answer to a specific question. This is the way to connect to a potential client. Don’t bore the viewer with statistics and titles, this information is already on your website anyway. Inform and engage the customer by connecting your expertise to their situation.

Be specific, be helpful – give real answers. For instance, “I just started a business. Am I a sole proprietor and what are the tax advantages of that?” “I’m looking for a house. What is a short sale?” “I was just in a car accident. Do I really need a lawyer?” These are real questions by real people and you need to give real answers. You may discover that you can develop a whole series of answers to a set of related questions.

Be creative. The most creative answer is the most interesting answer. Show who you are – unleash your personality. You can use props and a creative setting. Demonstrate a technique or a product. It’s okay to be funny, energetic and entertaining, as well as, informational. The viewer will get interested in you and get a sense of who you are.

Be yourself – be personal. The best way to set yourself apart is just be natural. Speak to the camera as if it were the customer in your office. Your customers want to get to know you – an effective video is one that will reflect who you are and what you can do. You’re speaking from your heart, as well as, your experience – be authentic and smile. A personal message will create a trust and a comfort level with your customer before you even meet. They will want to call and get a meeting with you – with that kind of incentive, it’s time to get recording right away!

So, settle into a comfortable setting with your webcam, don’t forget to do a test recording to make sure your software is working correctly, and create your unique video.

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