Relevance Of Online Video Marketing For Business

In the world we live in today, one of the most popular and most effective internet marketing means is online video marketing and this has been proven by the massive popularity that video sharing sites like YouTube have gained. Most website owners now see the main reasons why they need to upload videos on their sites and why they need to embrace online video marketing means. Most of these web page owners upload videos and relevant information in form of contents and images. For most important marketers, relying solely on video marketing to help in the communicating the products and services to the seller have proved to be very reliable. This is because of the fact that most people who use the internet do not only find it more informative than ordinary contents. Another reason for the success of online video marketing is that it is always highly entertaining.

There are numerous reasons why online video marketing is relevant to the growth of a business. Some of these reasons are discussed below.

It helps business to communicate more effectively with their audience.

One of the reasons why video marketing is so relevant to the growth of a business is the fact that it helps most businesses to communicate effectively and efficiently with their audience. Most internet users always search the internet for information relating to a particular keyword but most times, they do not always read the whole article and this means with normal content writing, the whole information you are trying to pass across may not be gotten by the audience. However, with online video marketing, you as an Internet marketer will be able to engage your online audiences from the minute they click the play button till the end because they know that if they skip a part of the video, they may miss that valuable information they are trying to get.

It helps to portray the image of a business.

Another reason why online video marketing is relevant to the growth of a business is that it helps to increase business exposure. By creating videos, internet users are able to see the type of business they are dealing with. The audience is able to know the brain behind the product or service they want to purchase and the person passing the information about the product to them.

It assists in Search Engine Optimization.

Another reason why online video marketing is relevant to a business is that it helps to increase visibility and improve the ranking of the website. By posting videos on your site, you get an opportunity to include thumbnails, keywords (tags), and categories and this are some of the criteria that will help you to rank higher in search engine. By uploading videos as web contents, you will get more results when compared to article uploading which will still have to be analyzed thoroughly by Google search engine monitors like Panda. You can also use your videos and upload them on YouTube. YouTube can expand your potential market because the site attracts billions of viewers a year. You can maximize the solid audience base of YouTube to your goal of turning them into your consumers.

Apart from this, using online video marketing can also be very effective in the area of backlinks. This is made possible by uploading the videos on your social media platforms and in the end, creating a link that will redirect your social media followers to your site.

According to statistics, most businesses who used online video marketing have recorded a higher conversion rate when compared to their counterparts who upload normal contents on their website.

The problem most people have with online video marketing is that they find it difficult to make the videos they want to upload. However, with one of the best video editor, producing a video that will be uploaded on your website will not be much of a problem.

5 Best Free Video Editors

You can use Best Free Video Editing Software available online to create, edit, add effects, and improve quality of your official and unofficial videos. Mostly, full licensed software is costly and does not provide such a good service as well. So, it would be better to use the Free Video Editors available free online.

1. Windows Movie Maker 2.1: WMM 2.1 is the Best Free Video Editing software that is used for making, modifying, and sharing all type of movies, albums, etc. You can drag & drop the clips and compose your movie, and then can be shared using a DVD/VCD, Email via Web, Video tapes for viewing on Cam or TV or by other means. WMM can work on all OS from Win XP running on 600 MHz Processor or more

2. iMovie 4: You can make real life videos, edit, improve its quality and share it with your friends on a VCD/DVD. You can run through the clips and albums on iTunes and use them on iMovies. Compose your pictures album by taking pictures. You can do editing, drag & drop clips, browse videos, and add title, effects and transitions, all in a single area.

3. Portable Movie Maker: Making effect changes to saved clips, composing them to make movies is made easy by PMM. It has got neat UI, technical options, and making movies is little complex. The 2 tabs, Collections tab is for managing videos that are being currently used and Task tab has got options for capturing, editing videos, applying transitions and timeline effects to them and saving to several formats.

4. vReveal: Video Editing tool is one among the easy to use tools present on vReveal that can be used to enhance video qualities. You upload (thumbnail) videos from folders; fine tune them to improve the quality with various options available. The left side window previews original video and the right side window previews quality change effected video, enabling you to compare.

5. YouTube Movie Maker: You can make, edit text/pictures/videos by doing special effects and transitions, save to various formats, share and manage in your YouTube account. You can add music and sound effects, titles, texts, subtitles, and crop, cut/split, zoom, trim, and make HD videos.

Video Editing – The Top 5 Programs to Use

In this top 5 list I’m going to focus on the best programs based on versatility and how useful it is to an average user or low budget video maker who wants the ability ( or at least the tools) to make professional looking videos.

1 – Final Cut Studio

I chose final cut studio as number 1, despite it being only available on Macintosh computers, there’s a lot of consumer friendly versions and options for Final Cut, as well a lot of power. Final Cut Studio is the name of a whole package that comes with Motion, a special effects editing program, Livetyp, an animated text program and more.

Let’s investigate what the difference is between Final Cut Studio, Pro, Express etc. Final cut express is the cheapest version of Final Cut and is an excellent choice for anyone who just wants to edit videos, with much much more power than the editing software that came with their computer. Final Cut Pro is their best choice and is also useful for more serious video editors and even studio editing facilities.

2. Adobe Creative Suite

Similarly to Final Cut, Adobe should be a winner because it has so many must have programs and different packages, all of which are available on both Mac and Windows. The video editing application we’re going to talk about here is Adobe Premiere. It comes with some of the CS (creative suite) packages or you can also buy it standalone. Adobe premiere has all the tools you will need as a basic video editor and depending on which CS package you get, you have other power tools at your disposal like Photoshop, After Effects and more.

3 – Avid Media Composer

Avid has long been considered one of the main video editing applications in the professional world and is still used in somewhere around 50% of all major production houses. Avid needs to have a place in this list because it is the most accurate video editor when it comes to database managing tools for organizing, frame accuracy control, maintaining color levels and broadcast standards etc.

It’s is perhaps to expensive and too hard for the average user to make videos that can compete with what other average users can do with Final Cut Studio, or with After effects for animation + Premiere. An average user can put together really cool animated stuff with those templates while he would most likely only have basic text with limited styling if he used Avid.

This is why those programs are listed higher in this list, and you can see how hard it can be to rank them. From a professional broadcasting company’s view the #1 combination might be multiple After Effects editors doing special effects editing while an Avid editor puts together all those FX clips with media and readies it for broadcast.

If we compare two solo editors, both with equally limited computer skills, both with pretty equal artistic sense and see who can make the best stuff after half a year of practice – if one of them is given Final Cut Studio and learns all those software,while another one gets the professional Avid and tries to learn After Effects as well – I can guarantee you the Final Final cut guy would learn how to make awesome animations with livetype and Motion. While the other guy could only do basic stuff with Avid + After effects because he hasn’t learned it yet.

Number 4 and 5 on this list are going to be

Cheap alternatives: For the sake of this list being about user friendliness and affordability

4 – iMovie is a Mac only editor and is a basic editing program that usually comes with most Mac packages and is very good compared to Windows Movie maker (although I haven’t seen the very latest versions of Windows Movie Maker) and even some other non-free applications. It should me no surprise since apple makes their own video editing software and other stuff with Final Cut Studio.

5 – Windows movie maker comes with windows and has some basic editing capabilities, You can edit different shots together, shorten the time of each shot and add music. That’s about it. It saves the file as a wmv file with very little options. This program is only available on Windows PCs

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